JR’s Core Values

What you see is what you get with JR. He’s not trying to be someone he’s not. If he has truth to speak, he will share it, authentically. He’s brutally honest sometimes, but that’s all about sharing how he really feels and remaining true to himself, not to draw attention. He walks the talk and leaves his ego behind. He believes your actions and successes truly prove what you can do. He’s genuine, truly wants to get to know you, and is intentional with his time and connections. 

This isn’t about him, it’s about you, and making you happy. He wants to imprint positivity, caring, compassion, and appreciation on everyone he meets. Leaving a lasting legacy, off the ice. He recognizes how devoted his fans were to him his entire career, and it’s his mission to make sure every single one of them knows how much he appreciates their loyalty to him. He wants you to have great memories and experiences with him. He cares about your feelings, thoughts, and ambitions. Genuinely. 

If he says he’ll do something, you can be assured he’ll walk on water to make it happen. JR supports everyone in his life travelling across countries to be there for people he cares about. Whether he’s known you for a few minutes, or a few decades, he will be loyal to you through all the highs and lows regardless of the circumstances. And he expects that same loyalty back from you. 

The word ‘try’ isn’t in JR’s vocabulary. He’s fearless. A bit of a risk-taker. His biggest fear in life was not succeeding, so that fuelled him to put love, passion, and commitment behind everything he does. He puts his whole self into everything whether it’s a brief interaction with a fan or speaking in front of thousands of people.